DIOR La Suite In Selfridges

Dior has unveiled a luxurious and innovative beauty experience within Selfridges London, seamlessly integrating its fashion and beauty lines. Designed by Labvert, this Haute Parfumerie creates an elegant synergy between couture and fragrance, immersing visitors in the essence of the Dior universe with intricately crafted display cases and gilded structural details.

A standout feature is the iconic CD logo, set against a radiant golden sun. The boutique highlights La Collection Privée Christian Dior, a curated selection of fragrances, alongside jewelry pieces and limited-edition items. An intimate consultation area offers customers an exclusive and personalized experience, reflecting Dior's commitment to luxury and innovation.

This development aligns with Selfridges' recent completion of a 12-month beauty hall renovation, solidifying its status as a premier beauty destination. The revamped space features over 300 brands and incorporates sustainable initiatives, such as the goal for all counters to offer refill stations by 2025. Dior's new concept within Selfridges embodies this blend of luxury and sustainability, offering customers an unparalleled beauty journey. 

More specifically, Dior skincare fans can exprience treatments in their favourite boutique, relax and try diffrent products, leaving rejuvanated and glowing.

Find out all about my experience here.

Shop some of my favourite beauty prodcuts here.